...and it should focus on potential rather than results with headlines like these.

1. Is Commercialization Killing Open Source?
2. Is 'Linux on Wall Street' an Oxymoron?
3. Open source becoming more innovative?
4. A funny thing happened to open source.

Such headlines would seem suitable if FOSS was a new phenomenon. But FOSS is not new, and repeating its marketing slogans about potential over and over won't help it.