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03. 6.2007 (previous | next)
Everyone's a Deconstructionist Now

My DRM piece was noted in a piece on fair use and DRM. I am among other things critiqued for referring to information as a "product" and the end user as a "consumer." For Pete's sake! The article adds some more substantive claims about fair use, which I'm happy to respond to. But before I get there, enough of the deconstruction already!

Quite a lot of energy is being expended in various circles thinking about what language is used to frame various debates in copyright. It's not that the issue isn't worth thinking about at all--language can be used in tricky ways and carelessly, so that the underlying concepts are obfuscated. But for the most part, if the concepts are the problem, fiddling with the language won't fix it. Some people use the concepts of efficiency and marginal cost pricinghttp://weblog.ipcentral.info/archives/2006/08/the_marginal_co.html in ways

never intended by economists (more here)--but using different words to mean the same thing isn't going to help their argument.

Further examples--there's the question of whether the term "intellectual property" is proper, and when it was coined. Of whether one ought to refer to illegal copying as "theft" or "piracy." Clearly there are substantive issues involving the similarities and differences between physical property, patents, and copyright; furthermore, there are important historical questions about the constitutional status of copyright and patents. But one doesn't get anywhere in resolving those issues by choosing, or not choosing, certain terms. If instead we carefully say, "the set of valuable assets consisting of rights described by patent or copyright law," we get a heck of a mouthful--and possibly lose our audience for a second while he thinks "oh, she means IP," but we aren't any closer to resolving the substantive issue.

There are valid two reasons I can think of for fussing about the language. One is if the person using the language in question is using it to whip up prejudice. But, well, it has been some decades since the invocation of terms like "property," "piracy," or "theft," had the emotional impact they had in Jane Austen's time, except perhaps in some limited conservative circles. So that particular concern seems... archaic.

A second reason is if the language is being used in a way that is conclusory or circular or to beg the underlying substantive question. Happens, certainly. But not every debate needs to start from square one--using shorthand to bring in other concepts without elucidating them fully has to be allowed, or every conversation would last 48 hours. If one is talking about the impact of P2P downloading on sales, for example, and uses the term "piracy," well, surely everyone knows what that means, and initiating a digression that addresses the conceptual similarities and differences between downloading and pillage on the high seas is and the policy significance of this, well, beside the point. So long as the latter conceptual/policy debate about the differences between physical and intellectual property is taking place somewhere, which it is.

Which brings me at last to the substantive argument raised in the "critique" of my paper--that is, that DRM can interfere with fair use in ways that might not go away in negotiations between seller and buyer, such as parody or the use of clips in a critique. This is the hard core of fair use, what one might well left when one a market in which one can choose to buy the right to make a backup copy or not, or buy clips to use in a term paper or what have you; all this follows from a transaction costs theory of fair use. The interests of copyright holder and documentarian might be sufficiently opposed that they would not reach agreement; on the other hand, the documentarian might be very well served by a sufficiently robust market for clips.

The problem of the parody/critique is a (narrow) subtopic of DRM discussions getting into detail well beyond the scope of my paper, which was a) short and b) general. More importantly, the problem isn't really a DRM/DMCA problem as such--one would have the same problem with EULA's, even in the absence of DRM. Suppose, for example, hypothetically, that Fox News was DRM'd, so you couldn't easily stitch clips into a critique. Well, you can still patch them together by filming the screen and recording the audio--vive l'analog hole. Or recreate them with actors or claymation. Or... you get the idea. Your real problem would come not from the obstacle posed by the DRM but by any restrictions in a EULA--hypothetically, a clause flatly prohibiting parody or critique. The question is, will fair use law prevail here, or freedom of contract?

This is a fine issue to discuss at length, but however way it is resolved has no bearing on the general soundess of the argument in my paper. And resolving the issue won't turn on whether information has "producers" or "consumers" or whatever the heck one thinks one ought to calls those things.

More of our writings on fair use, parody, and so on here and here and here and here, with more here and a bit of perspective here) and here.

posted by Solveig Singleton @ 12:27 PM | DRM & Watermarks, etc., Free Culture Movement

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Comments

Professor Ken Dam provided a terse answer towards claims of fair use, such as that in the critique of your paper: nobody is obligated to facilitate fair use, or to allow fair use to occur in the most convenient way. Self-Help in the Digital Jungle (March 1999). University of Chicago Law School, John M. Olin Law & Economics Working Paper No. 59.

Reading over the critique of your paper, whoever wrote it either does not understand the conept of getting information from alternative sources, or is one of the "rights inflation" buffs who thinks fair use is somewhere in Bill of Rights.

Posted by: Noel Le at March 6, 2007 4:41 PM

Would it not behoove us, for this particular line of argument, to allow that fair use claims which are challenged and won in court also nullify whatever DRM circumvention there was as well? Right now, the law could be used as such that fair use could win but anticircumvention challenges could prevail, thus ultimately quashing fair use.

Posted by: Commons Music at March 6, 2007 6:45 PM

Commons, that merely reiterates my point that even if DRM *can* prevent activity that would otherwise be considered fair use, there may be alternative sources to a particular item of information with which fair use can be made.

Posted by: Noel Le at March 6, 2007 6:58 PM

Uhhh...Solveig, how about studying deconstruvism a little before throwing the name around.

It seems that people are using that word out of context, when they mean something else, usually in a pejorative sense to denote skewing of the original meaning.

Posted by: enigma_foundry at March 6, 2007 8:59 PM

Ah yes, Enigma and his semiotics. Now that you've repudiated the writings of Thomas Jefferson, its not surprising to see you shifting your philosophical interests as well Enigma.

Posted by: Noel Le at March 6, 2007 9:38 PM

Noel, whether pointing a camera at a TV or unscrambling a DRM system, neither is convenient in any capacity. And if neither of those are what you had in mind, then what was your idea for "alternative sources" for one kind of material? (a good example being Fox News footage used in Outfoxed)

Besides the point, the MPAA has floated around wanting to close such "analog holes" and even restrict consumer cameras so that they can't possibly record anything copyrighted airing on a television (I'm sure you must have heard of this, and if not, I'll go and dig up some links). Will this come to pass? I hope not. But if we don't keep climbing up from the slippery slope, then problems like that will most certainly appear.

Posted by: Commons Music at March 7, 2007 5:51 AM

Solveig, I'll confess I think a lot about language in the copyright debate; I have to, because everyone else is. It seems at the same time (1) very silly to do and (2) extremely important.

One example: I am trying not to use the word "content." I wasn't the first to turn on this word; I heard a creator deride it at a conference. But I think it's true that people think of "content" as something you'd find in a box, say shoes or Kraft Macaroni & Cheese. "Creative works" are unique, a reflection of the artist who created it. There is no other work exactly like it in the world (note here I'm using unique in the traditional sense, not as in "special" the way it is used now, where people speak abominations such as "more unique"). If we think of an artists' work as a box of noodles with an envelope of dried "cheese product," we're less likely to give it the respect it deserves.

Posted by: Patrick Ross at March 7, 2007 11:29 AM

I'd like to see injected into this debate a sense of balance. Every property right, not just intellectual property rights, restrict freedom to some extent. Before a house was private property, people had the "right" to walk across the land freely. We have come to the conclusion that the infringement on personal liberty is justified by the benefits of private ownership - such as the incentive created to invest work and money in the piece of property. So even if DRM DOES infringe on fair use - and certainly it is harder to create a fresh image then to copy and put a mustache on an old one - that doesn't make it a bad choice if there is no alternative to protection of creative works. You would have to determine that the problem of unlicensed works and disruption of the ability of content owners to collect compensation for their efforts caused by the lack of technical protection is outweighted by the harm caused. I don't think its a close contest - but at LEAST, anyone complaining about DRM on the basis of fair use needs to address the issue.

Posted by: Mike Fricklas at March 9, 2007 2:48 PM








 
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