About 1,400 UK activists told the UK government they only want one option in the digital music market -- a flat fee with full rights over the content. As such, they wanted DRM banned. The Office of the Prime Minister has rejected that petition. No. 10 Downing Street stated that content distributors have every right to protect their works from piracy with DRM if they so choose, but also noted DRM benefits consumers: "DRM does not only act as a policeman through technical protection measures, it also enables content companies to offer the consumer unprecedented choice in terms of how they consume content, and the corresponding price they wish to pay." Well said.