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02.15.2007 (previous | next)
Don't Trust a Company Over 30

You post to a video-sharing site. The site takes down your video. It posts a message saying you violated copyright law. You didn't violate copyright law and are upset at the suggestion you did. With whom do you get angry? Well, not the video-sharing site! No, you get angry with a company that has suffered infringements of its works in the millions, a provider of entertainment so popular it is widely infringed, a company that finally asked the video-sharing site to take action after nothing else was being done.

EFF, needing a new fund-raising vehicle with its losses with Napster and Grokster, has found an aggrieved party; a handful of people whose apparently noninfringing videos were caught up in a take-down performed by YouTube in its compliance with a Viacom request involving thousands upon thousands of unauthorized videos. Please don't tell me you can't see Viacom content any other way; The Daily Show airs almost constantly on Comedy Central (basically whenever Office Space isn't airing) and is also available on the Comedy Central web site. We should be commending Viacom for its patience; YouTube promised to have a filtering system for copyrighted works by the end of December, but as of February 15th we are still where YouTube's always been, just filtering for porn.

There's much angst over these handful of videos that were taken down, yet all the anger seems directed at Viacom. Someday I must write a book on a most peculiar phenomenon. Baby boomers were told never to trust anyone over 30. Millennials seem to feel you should never trust a company over thirty, and should embrace without question or thought any company younger than you.

posted by Patrick Ross @ 11:40 AM | DMCA

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Comments

Since Viacom has broad power under the DMCA's takedown provision then the liability for abusing that power should fall on them (even though the abuse is, presumably, accidental). They should have done a better job identifying their copyrighted works (I find it pretty sad when they don't know what's theirs and what isn't!) What's there not to understand?

Posted by: Lewis Baumstark at February 15, 2007 12:18 PM

Funny, seems to me that by claiming they're eligible under DMCA's 512, YouTube has broad power. Viacom, the victim of massive infringement, has to track each infringment and notify each individual one to YouTube (note, YouTube as a policy doesn't even allow you to email notices, you have to fax or mail them!). Talk about transaction costs, in this case transaction costs being imposed on the producer and distributor of content, not the site hosting infringed copies.

What's there not to understand?

Posted by: Patrick Ross at February 15, 2007 12:33 PM

"Viacom, the victim of massive infringement, has to track each infringment and notify each individual one to YouTube"

If they'd successfully done that, we wouldn't have a problem. It's too bad the law doesn't impose any liability on them for making a mistake. With the threat of legal action at their back they can effectively claim copyright over anything and force it off YouTube -- there's no real motivation to be accurate. What's it to them if the rights of a few other copyright holders are trampled in the process? True, YouTube could resist, but the choice between complying and paying nothing versus resisting and possibly being sued seems pretty clear. Who can blame them?

I agree that YouTube needs better internal controls to keep this stuff off in the first place.

Posted by: Lewis Baumstark at February 15, 2007 1:09 PM

First, a little perspective.

With the massive number of infringing files on YouTube (and billions more in P2P networks), which is the real problem: (a) the sheer amount of piracy occurring on the Internet, or (b) the fact that, out of millions of takedown notices sent by copyright holders, a tiny percentage - a mere handful - have proven incorrect?

Second, I'd like to echo and amplify Patrick's response. The comment that "Since Viacom has broad power under the DMCA's takedown provision then the liability for abusing that power should fall on them" simply misapprehends the effect of the DMCA. Section 512 of the DMCA, in which the "take down" provisions are located, LIMITS Viacom's powers, rather than grants powers.

Prior to enactment of Section 512 through the DMCA, a number of court cases (Sega v. Maphia; Playboy v. Frena; RTC v. Netcomm) indicated that, even WITHOUT having received notice from a copyright owner, Internet sites faced secondary liability for infringing works posted to the site by others. As a result, prior to enactment of the DMCA, Internet sites had to affirmatively police their own sites for infringing material WITHOUT having received a takedown notice from the copyright owner. Section 512 largely RELIEVES qualifying Internet sites of this fear of secondary copyright liability, and puts the burden largely on copyright owners, like Viacom, to send takedown notices in order to make Internet sites take action.

As to the following point in the other comment: "It's too bad the law doesn't impose any liability on them for making a mistake", this is also wrong. The statute allows a poster of allegedly infringing material to file a counter notification if the poster believe the material was removed incorrectly, and a copyright holder has to file its notice under penalty of perjury.

Posted by: alec french at February 16, 2007 2:49 PM

An estimated 60-70 noninfringing videos were taken down out of the 100,000 at Viacom's request. Thus, approximately .07% of videos were mistakingly removed, a 99.93% level of accuracy.

Posted by: Noel Le at February 18, 2007 11:10 PM








 
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