Baseline, the magazine of the Project Management Center, describes Warner Brothers Entertainment's moves into digital distribution of its products, including some reasons progress has been measured:

Currently it is partnering with HP, which provides a digital media platform, to transform the studio's entire film production and distribution process to an all-digital, file-based system and create an architecture that make the transaction possible. To grasp the scale of the undertaking, consider that last year the company produced in excess of 2,500 different DVDs; delivered more than 180 hours of video programming weekly over its global digital media exchange; produced and/or distributed 50-plus television series; is in the process of digitizing more than 6,000 feature films in its vaults for DVD release; and released numerous films, three of which earned more than $200 million—a studio and industry record for a single year.

posted by James DeLong @ 12:54 PM | Markets: Business, Investment & Innovation

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