|
Richard Parsons, head of Time Warner, loves YouTube, but not enough to give away the store. He told the Guardian: ""We'd like to have our content displayed on these platforms, but on a basis that it respects our rights as the owner of that content," and "You can assume we're in negotiations with YouTube and that those negotiations will be kicked up to the Google level in the hope that we can get to some acceptable position."
Robert Cringely also has some interesting thoughts on YouTube:
YouTube is less a video-sharing site than it is a social networking site based around video. The company gets its content for free and has built a profitable business from acting as a video portal. In the strictest sense this isn't Web 2.0 at all and actually harkens back to Web 1.0 applications like the Motley Fool.
So is YouTube the future of television or isn't it?
The answer to this question has to be based more on how WE use the medium rather than on how it uses us. I don't think YouTube as it exists today is even remotely the future of television, because if it is then television is in huge trouble.
....
The whole television viewer experience has always been based on two factors: immediacy and production values. TV brought us live events we could share as a nation. YouTube can't do that. TV brought us production values beyond what we could afford as individuals. YouTube doesn't do that unless it is by ripping off copyrighted content. DRM Watch has a good discussion of some of the copyright issues, concluding:
Media companies are also stopping short of demanding that YouTube do all of the filtering itself (as iMesh does for music, through its technology partner Audible Magic). Instead, they seem to be accepting the idea that they can use YouTube to market their own material, that their YouTube clips must compete with user-generated content, and that they should work collaboratively with the service to ensure that third parties use their content in acceptable ways. Assuming that media companies continue on this path -- and that YouTube responds in a way that is both reasonable for it and acceptable to content owners -- this sounds like a recipe for progress.
posted by James DeLong @ 3:38 PM | Media: Video, Music...
Link to this Entry |
Printer-Friendly |
Email a Comment | Post a Comment(0)
|
