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Tech guru Andy Kessler thinks about the acquisition, mostly as a business proposition, but with a few media and IP thoughts tossed in:
If Google needed an easy to use technology to upload and then view videos (which they kinda , sorta have with Google Video), they could have paid the same $65 million that Sony paid for Grouper. Nope, we don't need your stinkin' technology, Google is paying $1.65 billion (with a "b") or 1.3% of Google's current value, for a media property. Plain and simple. But what does that even mean?
Maybe it will just be an expensive sandbox to play in. Keep it separate from Google . . . and give Chad Hurley enough rope to either keep growing and get a decent shave or hang himself. If the legal battles get ugly (and I agree with Mark Cuban, they will), they can just shut it down one Friday afternoon. But maybe losses over the next three years from YouTube, a wholly owned subsidiary of Google, will be less than the $1 billion they are pissing away paying Dell for traffic. But despite all the attempts and Yahoo's Terry Semels strategizing, real media on the Web is still just a concept.
Who are the next media moguls and to whom do they have to sell their souls for the priviledge? The $165 billion question left unanswered by this deal is: What is media anymore? Can you just slap videos up on the Web and become a younger and more vibrant Rupert Murdoch or Sumner Redstone?
posted by James DeLong @ 10:07 AM | Media: Video, Music...
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