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The WSJ Online has an interesting story about new efforts to overtake the iPod/iTunes combo - competitors are seeking tighter integration of their hardware and their music download services, because this is how Apple achieved its overwhelming success
Many consumers have been frustrated by hardware and software glitches when they try to download songs sold by one company onto a gadget made by another. The iTunes Store and iPods, by contrast, have long worked smoothly because they were both designed from the start by one company, Apple, to operate together. "That's something that Apple has played up very well," says Microsoft Vice President Bryan Lee. "One brand, one device, one service." Those who would mandate "interoperability" are thus missing a crucial point, which is that many companies have thought that interoperability was indeed the way to go, have tried to achieve it, and have failed. Consumers prefer the integration of Apple.
So trying to compel interoperability is an effort to force something that has, so far, failed in the marketplace because some of the best techies in the business have not been able to make it work, as if regulators could, by stamping their feet and holding their collective breath until they turn blue, achieve technological breakthroughs.
posted by James DeLong @ 10:29 AM | Markets: Business, Investment & Innovation
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