Well, why not ask Brookers? It sure paid off for her.

When I start as an Architect, I was paid very little. It's called paying your dues. Then, by good work, you become known and can land better jobs. That's how you move up the ladder.

I think there are many forces which motivate people to work. Some of them are monetary, but not nearly all of them.

For example, just this year I tuned down an offer that was almost $15K/annum higher than the position I ended up taking. The issues for me were the quality of the design that firm and its clients demanded, and resultant design goals of the project on which I would work.

This is a digression though from my main point which is this: the new digital economy will promote individual actors and small scale enterprise. The big will still exist of course, but there will be, in many fields, opportunities for lone actors and small scale enterprise to do very well.

So, for Brookers, You-Tube was an open road.

For Time-Warner, it's a little bit of competition, really hardly noticed (at first)

I addition to the issue of scale, there is another interesting aspect.

Phenomena such as You-Tube greatly empower craft vs. ownership. One's ability to sell one's self a a capable, creative force able to produce new works as opposed to the ability to sell the objects which I have created.

Thus, individual craftspeople are empowered, while owners static property are less empowered.

The others who are empowered are the talent aggregators, who have become brokers, not owners.