My latest in an ongoing series on the nascent digital media market leads us to the Financial Times, which discusses Universal Music's plan to give away songs and rely on ad revenues. Users can download unlimited numbers of songs from the world's largest music company to their computer and one device, and must check in once a month to keep access to the songs. This suggests a DRM technology such as Janus, the Microsoft format used in my Napster to Go service. This means the CopyLeft still won't be satisfied with this; they want music at marginal cost (zero) with no DRM. Well, Universal doesn't really care about the CopyLeft, they care about consumers, and we'll see how this latest model plays with them. My hope is that artists will see appropriate compensation from this model.
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