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07.19.2006 (previous | next)
The Nascent Market Takes Still More Baby Steps

I've criticized the major movie download services for not letting me burn a movie onto a DVD, my preferred format for viewing on my TV. Well, yesterday Movielink licensed such technology, and today CinemaNow did them one better by launching a service with first-run movies and DVD extras starting at less than $10. CinemaNow limits consumers to one burn; that's how many DVDs come in the cases I buy at BestBuy. I'm sure someone out there will find fault with this business model ("but I just have to have it on my video iPod too!") but let's see how consumers feel about it. If enough people demand more flexibility in use I'm sure the services will figure out how to meet that demand. Let's let the nascent market develop.

posted by Patrick Ross @ 3:48 PM | Markets: Business, Investment & Innovation

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Thought not directly related, I hope this is the beginning of a trend:

http://www.usatoday.com/money/media/2006-07-20-sony-usat_x.htm

Posted by: Commons Music at July 21, 2006 3:42 PM

I see it as related, thanks for the post. If people want more flexibility with media, like MP3s without DRM, I don't see why the market can't provide it at the right price point. I can imagine a spectrum of prices for content with differing levels of rights, from few to all.

Posted by: Patrick at July 21, 2006 4:15 PM

I entirely agree. In fact, I've said on my blog (which I shut down about a month ago) that people would be willing to pay more for non-DRM'd tracks. I don't know if twice the price is correct, but if the majors dip into this more, the market will indeed sort it out.

After all, the second leading service after iTunes is eMusic, which uses MP3 tracks, all non-DRM'd.

Posted by: Commons Music at July 21, 2006 5:10 PM

I agree the right price may not be double, but the beauty is neither of us have to decide -- the market will, as you note!

Glad to share some common ground and enthusiasm with you.

Posted by: Patrick at July 24, 2006 9:31 AM








 
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