I've criticized the major movie download services for not letting me burn a movie onto a DVD, my preferred format for viewing on my TV. Well, yesterday Movielink licensed such technology, and today CinemaNow did them one better by launching a service with first-run movies and DVD extras starting at less than $10. CinemaNow limits consumers to one burn; that's how many DVDs come in the cases I buy at BestBuy. I'm sure someone out there will find fault with this business model ("but I just have to have it on my video iPod too!") but let's see how consumers feel about it. If enough people demand more flexibility in use I'm sure the services will figure out how to meet that demand. Let's let the nascent market develop.