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05.24.2006 (previous | next)
Search Engine Neutrality (cont.)

Technology & Marketing Law Blog has a follow-up on the KinderStart case. This one quotes/links to Google's motion to dismiss.

Eric Goldman, who does TMLB, also has an interesting paper in draft on Search Engine Bias and the Demise of Search Engine Utopianism. The Abstract:

Due to search engines’ automated operations, people often assume that search engines display search results neutrally and without bias. However, this perception is mistaken. Like any other media company, search engines affirmatively control their users’ experiences, which has the consequence of skewing search results (a phenomenon called “search engine bias”). Some commentators believe that search engine bias is a defect requiring legislative correction. Instead, this Essay argues that search engine bias is the beneficial consequence of search engines optimizing content for their users. The Essay further argues that the most problematic aspect of search engine bias, the “winner-take-all” effect caused by top placement in search results, will be mooted by emerging personalized search technology.

posted by James DeLong @ 3:13 PM | Internet: P2P, Search Engines...

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