For those who like to wallow in the details of the search engine world, the Internet Stock Blog has a Blue Nile corporate earnings conference call transcript that discusses the economics of this ad biz.

Rough Type and yapaZoo have excerpts and thoughts.

Rough Type predicts:

If you're in the paid search business . . . the good news is that there appears to be a lot of irrational bidding going on for ads. . . . . The irrational bidders may continue to hold sway over the rational ones for a while, but rationality will win out in the end. The ad bubble will pop.

posted by James DeLong @ 1:48 PM | Markets: Business, Investment & Innovation

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