Linux Watch ("keeping an eye on the penguin") promises to focus on Linux as a business rather than Linux as a New Age religion:

The idealism associated with Linux is great and everything, but Linux has become a huge, powerful force swimming in the shark-infested waters of big business.

Linux-Watch will call it like we see it. Starting now, there are no more sacred penguins.

We're not out to get anyone or anything, Linux least of all. We use Linux, and will probably keep doing so until something better comes along. But we aren't friends with Linux. We're dispassionate, skeptical observers fascinated by the sea changes steering Linux's course.