Today is the 72nd anniversary of the introduction by Proctor & Gamble of Draft, the first household detergent. However, only in 1946, with Tide, could a detergent deal with heavy soil. Tide sold so quickly that retailers rationed the amount a customer could buy.

A classic Julian Simon moment -- the application of human creativity to the raw stuff of nature to produce "miracle molecules" not theretofore available.

posted by James DeLong @ 9:27 AM | General

Link to this Entry | Printer-Friendly | Email a Comment | Post a Comment(0)