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Following up on Patrick's comments about Napster-To-Go, Jeff Matthews Is Not Making This Up is skeptical that the rental model can work, because it is not really competing with a sales model:
Go to a college campus. Ask a random student how many songs they have on their iPod. The student will probably say something between 200 and 2,000. I am not making this up. Students take their music seriously.
Then ask how many of those songs have been purchased from iTunes. They will smile, wrinkle their brow, look up at the ceiling and ponder this, and then probably say something like maybe 1%.
Yes, 1%. Not half, not a quarter, not even 10%. Kids do not download music from iTunes for 99c a pop. They burn compact discs already in their collection, they burn friends' cds, they swap files.
So this notion that an online rental service for music is far more cost-effective for the average iPod user than iTunes itself, is hokum. Link from Infectious Greed.)
posted by James DeLong @ 5:57 PM | Internet: P2P, Search Engines...
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