Awhile back I faulted a Berkman study on digital business models in part because I said not all artists would want to be compensated through promotional ventures. Turns out there are some modest artists who are willing to surrender a bit of their privacy in exchange for the benefits of the market, however. Here's the transcript, quoted in today's Wall Street Journal, of a voice mail left at an L.A. Chrysler dealership when the fine new 300C was released:

Yo, what up? This is big Snoop Dogg, trying to put these new legs down for this new 300C. What I gotta' do to get that brand new 300 up outta' you? Get back in contact with my nephew so you can make it happen, then it's official like a referee's whistle. If you want this car to blow, give it to me. This is Snoop Dogg. Preach!

Chrysler gave Snoop a car, and in return he promised to include it in a music video called "Groupie Luv." Chrysler, if you're reading, I'm a proud owner of a 300M, the C's predecessor, but if you send a C my way I'll be happy to write a glowing blog about your fine company and its fine car, winner of the Motor Trend Car of the Year.

posted by Patrick Ross @ 11:25 AM | Markets: Business, Investment & Innovation

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